VIDEO CREATED BY OTTOBIT STUDIO TO PRESENT THE ROTELLA COLLECTION BY PIETRO FRANCESCHINI. RATTAN IS REINTERPRETED AS BLACK LIQUORICE WHEELS - ROLLED, REPEATED, AND ASSEMBLED INTO SHIFTING GEOMETRIES.
ACROSS THE SEQUENCE, THE MATERIAL MOVES BETWEEN OBJECT AND IMAGE, FORMING STRUCTURES THAT FEEL BOTH PLAYFUL AND CONTROLLED. THE WORK FRAMES ROTELLA AS A SYSTEM OF PARTS IN MOTION, WHERE FORM EMERGES THROUGH ROTATION, STACKING, AND VARIATION RATHER THAN FIXED COMPOSITION.